In forms of the wordmark Philips and the Philips shield emblem as laid down in this standard are in accordance with those described in Concern standard UN-D 1111 dated 31-3-1969.


General

The two housemarks are the wordmarks Philips and the Philips shield emblem. These are two seperate pertinent products, packaging, advertising material, invoices, stationery, etc.

Wordmark Philips

The prescribed form of the wordmark Philips is illustrated by the example below.

Philips Shield emblem

The prescribed form of the Philips shield emblem is illustrated by the example below.

The two housemarks must always make an optically correct impression so that they can, under normal conditions, be easily recognized.

Application

Rules and recommendations for the practival application of the wordmark Philips and the Philips shield emblem have been laid down in the Philips House Style Manual.

Variations and additions

Variations from and additions to the two housemarks are forbidden since these are detrimental to their legal protection and to their immediate recognition value.

It is therefor forbidden, for example:

  • To position the wordmark Philips and/or the Philips shiel emblem within a frame or upon any other background specially created for it.
  • To use more than one colour in the wordmark Philips and/or the Philips shield emblem.
  • To combine the standardized wordmark Philips and/or the Philips shield emblem with any other mark, symbol, device, emblem, etc.

Extension of the use of the two housemarks

For legal reasons the use of the wordmark Philips and the Philips shield emblem upon or in connection with products nog previously sold under these marks is only permitted after written approval has been obtained from the Patents and Trademark Department.

The same applies to products which in a certain country have not previously been marketed under the two housemarks.

The wordmark Philips and the Philips Shield emblem The wordmark Philips and the Philips Shield emblem - Concern Standardization Department - 1973-01-01 - UN-D 1111
Philips logo emblem Construction specifications of an early wordmark and circle emblem.